This was an advertisement that was seen outside almost every pub.  I was unable to get a picture of it, but  found the exact advertisement online. Pubs were giving away free pints of Heineken to the first 90 fans.This ad shows how important sports and alcohol are to the Irish culture. This was one of the many promotions going on for the Euro cup. Everyone in Ireland seemed to be watching this event, supporting their country's team. The fact that 90 pints were being given away for free at many of the pubs shows how many people were expected to be watching this game. This ad targets all of the soccer fans in Ireland, which is almost everyone. Soccer isn't even the most popular sport in Ireland, nonetheless, the support shown by the people of Ireland was amazing. This shows how important sports are to the culture of Ireland.