This advertisement for Guinness is as simple as it gets. However, this doesn't take away from how effective it is. The first thing I noticed when walking the streets of Ireland was all of the advertisements for Guinness. Pretty much every bar has this simple advertisement outside. I can guarantee that there isn't one bar in all of Ireland that doesn't serve Guinness. Back home, it is much more rare for Guinness to be served at a bar. Guinness isn't just a beer, it's part of the Irish culture. The harp seen in this is a major symbol of Ireland. The harp, along with the toucan, is one of the symbols that will be seen in the majority of the advertisements. The entire company as a whole has had such an influence on Ireland, and will be forever associated with the Irish culture.