In Ireland, this was a very popular advertisement that I saw throughout the trip. It is an advertisement for Heineken and the ad reads " Social Networking Since 1873". This is a very clever advertisement. It is comparing Heineken to a social network in the fact that when alcohol is involved people are more likely to socialize. It is saying that by drinking Heineken, it will bring friends closer together and you will be able to meet new people, much like a social network. Although I have yet to see this same advertisement here in the United States, I do believe that it probably does exist here, and is not just an ad specifically for Ireland. I feel that this advertisement would be very useful anywhere in the world where social networks are popular (which is basically everywhere). This is an example of an advertisement that is relevant in many areas of the world.