American Car Ad-
Irish Car Ad-
The product category I chose was automobiles. I was able to
find two car commercials, one from the U.S and the other from Ireland. The U.S
car commercial is for the 2012 Honda CR-V. The Irish commercial is for the Kia
Rio. The two advertisements took different approaches. The U.S commercial
focused on a guy faking sick and going out to be adventurous in his new car.
The ad was promoting that sometimes you have to just live a little, and that
their car can help you do so. It targeted those who are stressed out and
burdened by work, and need some relaxation in their lives. The Irish commercial
was about a bank robbery. However, while the robbery was taking place, the guy
who was watching the car was encountered by strangers who wanted to be his friend
and take pictures of the car. The advertisement was saying that their product
was a friendly one, and by owning it you will be able to branch out to others
and meet new friends. It's values weighed heavily upon friendships and social
status. The values, benefits, and attributes of each advertisement are seen in
the value map. Each ad was geared towards its audience. For example in America,
everyone tends to be overburdened by their work and everyday lives. This is the
reason for the commercial portraying an adventurous person having a good time taking off from work.
http://www.youtube.com/watch?v=6qjTuWb8cKo
- Irish car ad
http://www.youtube.com/watch?v=VrInJIqxUMA&feature=relmfu
- American car ad
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